Apple Amplifies AI Integration in iPhones and Apps. Bloomberg’s Mark Gurman, in his recent edition of “Power On” newsletter, delves into Apple’s aggressive strides in the AI landscape, mirroring the industry’s burgeoning excitement around artificial intelligence.
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It’s reiterated in Gurman’s newsletter, echoing earlier sentiments, that Apple is in the advanced stages of crafting its own sophisticated language model (akin to platforms such as ChatGPT). Internally, they’re honing a chatbot labeled “Apple GPT” for feature testing. The challenge now? Ensuring that this budding technology matches or surpasses rival advancements and then integrating it into diverse products.
Sources suggest that the AI advancement at Apple has two primary orchestrators: John Giannandrea, the senior vice president of AI, and Craig Federighi, the senior vice president of Software Engineering. Both are regarded within the company as the linchpins or “chief proponents” of this AI evolution.
Gurman’s dispatch also highlights Eddy Cue, the services chief, as a pivotal player in the initiative. Drawing insights from inside the Apple fortress, Gurman reveals an anticipated investment nearing $1 billion annually for this project. Further tidbits suggest Giannandrea’s focus on cultivating the core tech for an innovative AI ecosystem, which includes reimagining Siri for substantial enhancement.
Buzz around Apple suggests a potential release of this rejuvenated, smarter Siri iteration as soon as next year. However, Apple remains circumspect, weighing the implications and applications of AI across their vast product spectrum.
Additional gleanings from Gurman’s coverage shed light on other undertakings: Federighi’s team is pouring efforts into infusing the upcoming iOS version with fresh AI functionalities. Additionally, there’s a push from Apple’s software engineers to weave generative AI elements into development tools, notably Xcode. Not to be left behind, Cue is championing the cause of embedding AI across the app ecosystem, from AI-driven playlist creations in Apple Music to enhancing productivity in various Apple applications.
