Apple Set for Comprehensive iPad Update Across All Models in 2024. In a comprehensive revamp set for 2024, Apple is expected to refresh its entire range of iPads, signaling a significant year for the tech giant’s tablet offerings. Bloomberg’s Mark Gurman has forecasted an ambitious slate of updates across the iPad Pro, iPad Air, iPad mini, and the entry-level iPad, concurrently spotlighting the anticipated commercial strategy for Apple’s upcoming Vision Pro headset.
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Gurman’s “Power On” newsletter underscored the notable absence of any new iPad iterations this year, marking a rare deviation from Apple’s consistent annual updates since the iPad’s introduction in 2010. A refresh of the standard AirPods line is also on the horizon, with a more substantial overhaul for the AirPods Pro earmarked for 2025.
Beyond tablets and wearables, Apple is gearing up to venture into mixed reality with the Vision Pro headset, an initiative that Gurman believes reflects Apple’s typical pattern of entering new product categories thoughtfully rather than hastily. Despite the buzz around Apple potentially entering the electric vehicle market, he predicts this will not materialize for at least another decade.
Apple CEO Tim Cook, while discussing the fiscal results for Q4 2023, hinted at a cautious and calculated roll-out for the Vision Pro. Cook’s description of the product as unlike anything before it underscores the meticulous approach Apple is planning for its release. According to Cook, this “last mile” strategy involves not just selling a product but curating the customer experience right up to the point of purchase.
In a departure from its usual sales model, Apple is set to require customers interested in the Vision Pro to schedule appointments for a personalized trial of the device. These exclusive sessions will take place in specially designated areas within Apple’s retail environments, and the distribution of the headset will be strategically managed on a global scale to ensure an optimal introduction to the market.
With these strategic updates and new product introductions, Apple is positioning itself to maintain its innovative edge while also fostering a more immersive and engaging relationship with its customer base.
