More than half of the 5G smartphones sold worldwide are iPhones. In the third quarter of 2022, global smartphone industry revenues were down 3% compared to the same period last year, to just over $100 billion, according to the latest analysis from Counterpoint’s Market Monitor Service.
Wrong project, Apple forced to use the old GPU in iPhone 14 Pro
We note an average growth of 10% year on year in average sales prices, and the greater resilience of the top-of-the-range smartphone segment, devices that seem resilient despite the persistent global economic uncertainty.
Record shipments of 5G phones, devices costing an average of five times more than those with built-in older cellular technology, have pushed up the average selling price. In terms of shipments, the global mobile phone market has seen a 12% year-on-year decline (compared to the same period in 2021).
Regarding the effect of 5G and the growth of the average prices of these devices, Harmeet Singh Walia – Senior Analyst of Counterpoint – explains: “At over 80 billion dollars, the revenue contribution of 5G mobile phones has reached the historic with 80% of global turnover in this area, up from 69% in the third quarter of last year”. And again: “The contribution from the revenue of LTE devices decreased by 10%, reaching 19 billion. The shift from 4G to 5G is being led by Apple which alone accounts for more than half of the revenue in the 5G segment.” Apple has seen 10% year-over-year growth, and average smartphone prices have increased 7% year-over-year, which has contributed to an overall increase in the average price of this segment in general. .
Samsung is the second largest OEM in terms of revenue; its average device prices grew 2% year-over-year, despite more than doubling shipments of premium phones like the Flip and Fold series; the South Korean brand shows a 27% year-on-year growth in the 5G segment. Innovations are popular but don’t necessarily bring more revenue, as seen with S22s and a 4% year-over-year decline.
For Xiaomi there is a 4% year-on-year growth, with many revenues coming from the medium-low segment; for Oppo there is an average increase in the average selling price of the devices of 5% and a decline in revenue of 27%, also due to the problems related to Covid which have slowed down production in China.
