New Apple commercials highlight the robustness of the iPhone 13. Apple has released two new spots dedicated to the iPhone 13 highlighting characteristics such as splash resistance and the resistance of the Ceramic Shield glass in the display.
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The title of the first spot is “Shake”; in the advertisement in question we see a dog that dives into the pool on a sunny day, after a nice swim he goes out and shakes the water off to dry himself, and the splashes hit the owner and her iPhone 13. At this point it appears the tagline with the slogan: “iPhone 13. Spill and splash resistant”.
The second spot is titled “Edge”. In this commercial we see an iPhone 13 in an apartment, dangerously placed near the corner of a table; you hear that there is an incoming call, with the phone continuing to vibrate and, at a certain point, it falls to the floor and the tagline appears: “Relax, it’s iPhone”.
The “Relax, it’s iPhone” series is not new, and Apple has already spread similar commercials and others to highlight various features of the iPhone 13. As for the strength of the Ceramic Shield on the front, this has been repeatedly demonstrated by tests of third parties. Displays with the Ceramic Shield are more durable; iPhones 13 have an IP68 rating for water resistance and are designed to withstand common drops and liquids.
Apple explains that the iPhone 13 are resistant to splashes, drops and dust; have been tested in the laboratory under controlled conditions, with an IP68 rating (maximum depth of 6 meters up to 30 minutes) according to the IEC 60529 standard. permanent and may diminish with normal wear.
